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There are a lot of blogs out there that publish a huge amount of content. In these cases, standard blog themes are pretty inefficient. Posts that are not that old will quickly be pushed down the front page and out of the spotlight. Likewise, with posts that are extremely frequent, there is likely a good bit of variety in the types of content.

A magazine-style theme would allow for featuring more on the front page and also for categorizing the content to separate it more effectively. With a well-designed and well-executed magazine theme, you can support a very large amount of content. The scaling possibilities with standard blog themes is much more limited. Many people really hate the traditional blog look that is seen pretty much everywhere.

A magazine theme can make your blog look less like a blog. This will be most notable on the front page, as pages of individual posts will be a bit more like the individual posts from a typical blog. Here is a look at some situations where they can be ineffective. Standard blog themes will typically work better if you are not pumping out a lot of content. If the content you post is somewhat time-sensitive, a magazine theme can make your blog look abandoned if outdated content is still being shown on the front page.

Unfortunately, there is no black and white number of when you should stick with a standard theme and when you should use a magazine theme. With a magazine theme, what categories of content would you prioritize? With your current content, what would wind up being on the front page?

If you feel that some of it is outdated or would be awkward still being on the front page, stick with a standard theme. With magazine themes, there is no option to publish a full post on the front page.

One of the downsides is that visitors will have to click on a story in order to read the full post. The front page of some blogs that use a magazine theme simply gives too many options for many visitors. With too many options, visitors may leave rather than finding one that they like. While the presentation and layout can be a major plus for magazine themes, it can also have reverse effects in some situations.

If you publish tons of content on a regular basis, chances are a magazine theme would be a good fit. If you would like the ability to easily keep your best posts in a prominent position for a bit longer, you could benefit from a magazine theme. You need to also consider your readers in the decision. Most likely they are also visiting and reading other blogs in your niche.

What do they expect when they arrive at a blog? Will they be comfortable with a different layout? One of the major differences for users of various styles of themes is navigation. What layout style will make it easiest for visitors to find the content that they want?

Steven is an industry veteran with nearly two decades of web design experience. He was instrumental in the launch and growth of the Vandelay Design blog. Add some polish by fine-tuning element properties. Google Web Designer supports a wide range of display and video ad formats across its advertising platforms.

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